Notes from Vienna: EADV Congress 2026
Context
Joana Preto, nurse and founder of a pele comunica®, presented a nursing framework for dermocosmetic care in oncology at the EADV Congress 2026 in Vienna.
The session
At the invitation of the European Academy of Dermatology and Venereology, Joana Preto, nurse, founder of a pele comunica® and member of the EADV Nurse Task Force and APEDERMA (Portugal), presented “Caring Beyond the Tumor: Cosmetics and Oncology, a Nursing Perspective” at the 35th EADV Congress, held at the Austria Center Vienna from 30 September to 3 October 2026.
The session marked the first public presentation of a framework developed over two years to help nurses integrate dermocosmetic care into oncology practice.
The clinical reality
What patients live with?
Cancer treatment rarely stops at the tumour. Xerosis, acneiform eruptions, hand-foot syndrome, radiodermatitis, alopecia and nail changes shape how patients sleep, dress, work and look at themselves in the mirror. They also influence comfort, self-image and, at times, adherence to treatment.
Who they ask first?
Nurses are often the first to be asked for guidance. Which cleanser. Which sunscreen. Whether a product is safe during chemotherapy. Without structure, answers vary from one professional to the next. Structured, evidence-based approaches make that care safer and more consistent.
A glimpse of the framework
Two years in the making
Built at the intersection of clinical nursing, oncology and cosmetic science, the framework draws on Joana Preto’s experience in oncology and dermatology, her MSc in Cosmetic Science and her postgraduate training in Oncology and Lifestyle.
What this means for dermocosmetic brands?
For dermocosmetic brands, this is where credibility is built: clinical relevance, scientific accuracy, and a language professionals trust and patients understand.
This is the work of a pele comunica®. Through Scientific Communication, Education and Scientific Affairs, Editorial Projects and Social Media and Content Strategy, Joana Preto helps brands translate evidence into messages that hold their ground in a congress hall and still make sense at a patient’s bedside.
Outcome
A structured nursing framework for dermocosmetic care in oncology, presented to an international dermatology audience, and a clinical foundation for brands that want to speak to oncology with rigour and with care.
Science explains. Culture shapes. Communication amplifies. Beauty inspires.
Have a project in mind?
